Stand out from the crowd
Hi, meet your devil’s advocate!
Hi! I’m Sarah, your devil’s advocate!
Who am I:
I am a founder, advisor, and product strategist with 15+ years in corporate and startup trenches!
I’ve built two companies: one failed fast, the other is climbing the steep path ahead. I’ve been where you are, and I know the landmines.
Now, I help founders like you avoid the mistakes I made, move smarter, and get investor-ready without wasting time, energy, or money.
My Philosophy:
It’s all about doing the right thing, at the right time, with the right people, and the right mindset.
Read it again!
That’s the formula. No shortcuts!
Who is this for:
Whether you're nurturing a new idea, turning a side hustle into a serious venture, or gearing up to raise funds, you need someone who’s not here to sugarcoat it, because passion alone won’t get you funded!
Your numbers matter more than your passion! It’s just how it is.
This is where I come in. I help founders:
- Stress-test their idea and pitch
- Find product-market fit faster
- Build strategic go-to-market plans
- Get investor-ready, without the fluff!
Clarity, not charisma, separates winners from losers!
One thing about working with me; I am your devil’s advocate before I cheer you on your way, this is not for the faint of heart, and I need you to understand this: If you’re religious about your product and not open to critique, I’m not for you, seriously! Don’t bother.
BUT, if you want to be challenged and get it right, let’s talk!
Finally…
Only 97% of startups make it.
Are you one of them?
Let’s find out, I’ll be with so long as you need it, on your terms.
Talk soon,
Sarah
sarah.h@yeyzer.com
+1 (415) 548-2080
My Approach
Dream it
You have a dream, sketch it, let it break free from the dungeon of your mind. Unleash it. It’s ok if it sounds crazy, that’s how dreams are supposed to be. It will find it’s way, “you” will be there to show it the way through.
Build it
Once validated, build it. Only a MVP, nothing more. Again, don’t overthink it. It is supposed to be imperfect and scrappy. You will get all the support you need, there’s no lack of support and connection when you’re with us.
validate it
Get your dream validated until you have a relatively promising level of clarity. It’s your dream, don’t overthink it, own it. The beauty of your story is that it’s going to continue to evolve. Your goal should be to make it feel right for the right audience, right now. Later will take care of itself. It always does.
Remember: There’ always a lot of unknown unknowns!
By the way, this is where you do your first Product-Market Fit analysis!
validate again
Be ready to let the product evolve, let your dream find its shape. Don’t stop it from evolving even if means to pivot and do something different. Validation never stops! This is only the beginning of your journey to satisfaction, success, financial freedom, and being the impact you want to be in the world you belong to, things that touch lives, hearts, and minds, for generations to come! It’s true.